Digital Marketing Specialist - Bracknell

Social Media Marketing - Berkshire, South East

Ref: 3Wednesday 13 January 2021

£40k - £45k

Digital Marketing Specialist - Bracknell - up to £45k

Our client is an award winning global technology company based in the heart of Bracknell.  They are looking for an experienced Digital Marketing Specialist to join their successful Marketing team. As an experienced specialist you will be contributing to all digital marketing campaigns in order to generate inbound enquiries.  You will be a big part of a small but successful team.

The Role

Digital Presence 

  • plan and implement a digital strategy
  • represent the company on all relevant digital channels and maintain profiles on each
  • ensure that digital channels and content adhere to company brand guidelines and align with agreed messaging

Campaigns

  • manage the companies social media accounts, inclduing designing graphics, writing content, landing pages, A/B testing
  • manage the google ads account

Outbound Marketing Automation

  • Manage the company's Marketing Automation platform (Act-on)
  • Maintain the marketing databases
  • Build relevant and engaging targeted email campaigns

Skills/experience required 

  • Bachelors degree is essential
  • Marketing industry qualifications, ie CIM
  • Proven track record of running marketing/digital campaigns
  • Good experience of analysing campaign data
  • Experience in a data analytics role is highly desirable