Your CV and your LinkedIn profile may both be important job-search tools, but they’re supposed to do different jobs. If yours are basically identical, you’re doing it wrong. Here are six ways you need to differentiate the two.
You only have one LinkedIn profile, so you can’t tailor it to each specific job the way you (hopefully) do your CV. It needs to build a complete picture of you with broad appeal. Your CV only needs the information the hiring manager wants to see – cut anything that isn’t relevant.
2. Length and detail
In your LinkedIn profile, you can go into depth and tell a full, colourful story about your passion for your work, your career to date and your extracurricular activities.
In your CV, you don’t have that kind of space. Recruiters will want to be able to scan it and extract the salient points in a few seconds. If it’s two or more pages long, take that puppy to the grooming parlour and cut the fluff.
3. Supplementary proof
On LinkedIn, you can add links, attachments, presentations, videos, endorsements from your skills, and recommendations from your contacts. You can’t do that in a CV, so instead, use numbers as proof. For example, if you improved a company’s profits, say by what percentage.
LinkedIn is public, so avoid putting your home address or any confidential business metrics in your profile. You also want to avoid saying explicitly that you’re looking for a new job. Because your CV is more private, you can be open about your objectives and include more specific data.
5. Images and media
While a professional photo is a vital part of your LinkedIn profile, it’s frowned on to add one to a CV (trying to get hired for your looks is not a good look, and recruiters who are serious about avoiding bias may not even consider you). Your LinkedIn profile can be full of visual interest, but your CV needs to be plain, simple, and easily scannable by screening software as well as by humans.
6. Tone of voice
Your CV needs to be presented in formal, professional language, and avoid personal pronouns. While LinkedIn is still a professional platform, it’s also a social platform, so a bit of informality is a good idea. Use relatable, conversational language to showcase your personality and make people feel free to connect with you.